Ready for the addressable Future
Build, scale, and activate first-party audiences with The Commerce Media Platform.
Turn goals into results
Commerce Data
Use data of 650M daily active users in your campaigns
Full funnel solutions
Use multiple datasets throughout the full customer journey
Service
Direct contact with experienced digital natives to guide you along your growth path
Putting intelligence to work
The technology
- Dynamic Creative Optimization
- Lookalike Audiences
- Shopper graph
- Easy set up
True ad personalization
Dynamic Creative Optimization+ (DCO+) is Criteo’s unique, patent-pending technology. Insights from 650m daily active users generate real-time ads personalized for every individual, and aligned with brand standards.
DCO+ in Action
Flexibel formats
Maximize sales with a variety of ad formats, from single image to montage and beyond
Video
Add interest and tell a sory with impactfull video ads
Interactive
Build engagement with ads that encourage consumers to swipe, scroll or search
The benefits of DCO+
- Deliver on-brand ads, consistently
- Tailor ad elements to each shopper
- Reach more shoppers with relevant ads
How DCO+ powers media
Dynamic retargeting
Dynamic Creative Optimization (DCO) powers dynamic retargeting product by determining the right ad design for every device, for every context and for every stage of the shopper journey – maximizing the impact of your video and display ads
Retail media for brands
By informing the look and feel, as well as the placement that will most effectively drive clicks on retailer sites, DCO+ lets Criteo Sponsored Products offer tailored ads that maximize revenue for brands