Increase the potential of your brand by making people think about your brand more often in more purchase situations.
Boost the conversion of your brand in effective purchasing by making your brand easy to find when someone wants to purchase.
Here, we work with the online behavioural data of category buyers in order to gain insight into your brand’s performance and the dynamic of the category.
The KPIs that we use at each level of the funnel:
We quantify this using Share of Search, a metric with predictive value for changes in market share.
We analyse how search behaviour for your brand translates into market share and how we can influence the conversion from search to sales.
We look at how your brand scores when it comes to collecting first-party data, which we can then use at all campaign levels to effectively influence category buyers.
We utilise all collected data to continuously optimise your campaign.
In the world of digital advertising, maximum reach of category buyers (people who purchase the product) is just as essential.
In addition, collecting online data offers more opportunities:
Sharper targeting of messages aimed at category buyers.
Avoid sending a message to buyers who are already being reached in the same period via paid media.
Using customer journeys, we can correctly prioritise different brand messages.
We use affinity with specific messages to approach lookalikes with the same message.
Identify pain points and receive immediate advice on how to respond. Don’t wait any longer to start optimising your growth!
We respect your privacy
We and our partners use technology on our website, including cookies, to personalise content and advertisements, to offer social media functions and to analyse our website traffic. Click below to consent to the use of this technology on the internet. You can change your mind at any time and modify your consent by returning to this website.