The two options for market penetration
Increase the potential of your brand by making people think about your brand more often in more purchase situations.
Boost the conversion of your brand in effective purchasing by making your brand easy to find when someone wants to purchase.
Here, we work with the online behavioural data of category buyers in order to gain insight into your brand’s performance and the dynamic of the category.
The KPIs that we use at each level of the funnel:
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Brand potential
We quantify this using Share of Search, a metric with predictive value for changes in market share.
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Brand conversion
We analyse how search behaviour for your brand translates into market share and how we can influence the conversion from search to sales.
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Value exchange dynamics
We look at how your brand scores when it comes to collecting first-party data, which we can then use at all campaign levels to effectively influence category buyers.
Campaign optimisation
We utilise all collected data to continuously optimise your campaign.
Brand potential
Mental availability
Brand conversion
Physical availability
Value exchange dynamics
Leveraging first-party data
Reaching potential buyers remains essential!
In the world of digital advertising, maximum reach of category buyers (people who purchase the product) is just as essential.
In addition, collecting online data offers more opportunities:
Sharper targeting of messages aimed at category buyers.
Avoid sending a message to buyers who are already being reached in the same period via paid media.
Using customer journeys, we can correctly prioritise different brand messages.
We use affinity with specific messages to approach lookalikes with the same message.
Request a free
brand performance
assessment today!
Gain insight into how your brand is performing with our Brand Performance Assessment.
Identify pain points and receive immediate advice on how to respond. Don’t wait any longer to start optimising your growth!
