S1 Agency recruits Marnix Van Buyten as Sales Manager Belgium. “Marnix brings the experience of a large house and of smaller agencies. We are convinced that he can convey to brands that they need a future-proof digital advertising strategy, as we develop it from our broad vision” Jim Kramp, Managing Director S1. Jim Kramp, Managing Director S1.
“The right person to convince companies of our special vision on data strategy”
S1 the old MediaDonuts has not only worked on a new name in recent months but also on a new positioning. The world of digital advertising is constantly changing, privacy legislation is becoming stricter, third-party cookies are disappearing. De wereld van digitaal adverteren verandert voortdurend, de privacywetgeving wordt steeds strenger, third-party cookies van derden verdwijnen.
“We need to design strategies for our brands that let us know in other ways where their potential customers can be found. We also do this through Share of Search, a method that analyzes the online search behavior of consumers. As a media agency, we use this broad and flexible vision on digital advertising, with advanced adtech solutions to make the difference. Marnix is coming to S1 to include brands in this story.” – Jim Kramp, Managing Director
The switch from art director to Key Account Manager
Marnix Van Buyten (36), I started my career as an art director at several communication agencies, including Kunstmaan. After that, I made the switch to Mediahuis, where I, as Key Account Manager, looked after brands such as Telenet, Sole Electrabel, Eneco, KPMG, Jumbo, Unibet, Kruidvat, and Coolblue. Daarna maakte ik de overstap naar Mediahuis, waar ik als Key Accountmanager merken als Telenet, Enige Electrabel, Eneco, KPMG, Jumbo, Unibet, Kruidvat en Coolblue onder mijn hoede had.
Getting started at S1 in exciting times is the new challenge.
“Advertisers have been forced to accelerate digitalization due to the pandemic. But tools and technology are not the essence, but what you achieve with them is. I felt that mindset from the first conversations with S1, in combination with a critical attitude to question everything and to permanently optimize results. I absolutely believe in those” – Marnix Van Buyten – Marnix Van Buyten.
Marnix Van Buyten
Growing as a media agency both externally and internally
S1 recently divested its operations in Asia to focus on local growth. At the beginning of 2021, the agency also recruited the former marketing specialist of Panos Ab Polspoel as Strategy & Business Development Lead. Zo wierf het bureau begin 2021 ook de voormalig marketingspecialist van Panos Ab Polspoel aan als Strategy & Business Development Lead.
Not only is the team growing, but also the tools we use to manage and study the advertising market are growing: S1 has partnered (with exclusive Benelux) with My Telescope, a Swedish pioneer of Share of Search technology.