For Peterman’s competition, the aim was to achieve as many high-quality entries as possible, combined with maximum reach within the young target group. We managed to achieve this with a sophisticated social media campaign with a focus on maximum reach within the students target group.
The KPIs of the campaign were maximising participation in the competition and maximum reach.
Through this campaign, we succeeded in reaching 282,283 people, with 788,053 impressions (a frequency of 2.8). Of these, 6,999 people clicked through to the Peterman competition page and – the cherry on the top – there were 4,017 entries. That’s a conversion rate of 58%!
Peterman jenever is a part of Distilleerderij Bruggeman, which operates in the Benelux as a producer, importer and distributor of alcoholic beverages. Peterman jenever was launched in Ghent in 1921. The brand is synonymous with purity, accessibility and innovation. A contemporary brand with Belgian roots and appreciated by consumers of all ages.