|

Adecco – boosting applications

0
0
0

The challenge for the Belgian division of Adecco was to develop a dynamic retargeting campaign so that we could permanently capture the sizeable stream of visitors to the Adecco job site and reach visitors again later.

As a solution, we developed a fully dynamic display retargeting campaign that allows us to reach people who have left Adecco’s job site with relevant vacancies loaded in to dynamic banners. As they surf the web, visitors are encouraged to return to the Adecco site from a wide network of websites to complete their application.

In 2020, we generated 16,500 leads on the website through the dynamic retargeting campaign, with only minimal cost per lead.

The optimisation of this campaign is never ending. We constantly test to understand which creatives work best and which buttons generate more clicks. We also optimise based on the time of day, the day of the week, technology, desktop vs. mobile, site level, and many more factors.

Client background

The Adecoo Group is the world’s largest HR service provider, with its headquarters in Zürich, Switzerland.

Call to Action under each case study

Download our free tips and tricks today and plot a path to growth for your brand. Dive into the world of digital advertising in 3 steps:
  1.  Strategic media options for brand growth
  2. Free data and tools for benchmarking your brand
  3. Options in digital media and data strategies

We respect your privacy

We and our partners use technology on our website, including cookies, to personalise content and advertisements, to offer social media functions and to analyse our website traffic. Click below to consent to the use of this technology on the internet. You can change your mind at any time and modify your consent by returning to this website.