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Author: Dieter Somers

Criteo is not a retargeting company...

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A true epoch of ad tech has passed Criteo’s retargeting revenue was less than half the company’s total earnings in…
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Netflix programmatic - One-year anniversary

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As Netflix celebrates the one-year anniversary of launching its advertising business, it is expanding the programmatic side of this business.…
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An always-on approach to festive shopping...

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To make the most of the festive shopping season, brands should plan ahead now. Criteo’s Holiday Checklist offers a step-by-step…
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Advertise on Netflix with S1 Digital - Here is what you need to know
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Advertise on Netflix with S1 Digital - Here...

Posted by December 5, 2023
Source: https://www.businessinsider.com/ads-are-coming-to-netflix-heres-everything-you-need-to-know?r=US&IR=T Netflix launched its ad-supported tier in the US on November 3. Advertisers say Netflix is charging high prices for the placements. We’re keeping track of all of the…
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Criteo is not a retargeting company anymore
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Criteo is not a retargeting company anymore

Posted by December 5, 2023
A true epoch of ad tech has passed Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors…
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Netflix programmatic - One-year anniversary
Blog

Netflix programmatic - One-year anniversary

Posted by December 5, 2023
As Netflix celebrates the one-year anniversary of launching its advertising business, it is expanding the programmatic side of this business. Netflix is currently in discussions with ad buyers about allowing…
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2022, the year of privacy?
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2022, the year of privacy?

Posted by January 21, 2022
2021 was a year of social tension and personal frustration. 2021 could also be a turning point for online advertising as political awareness and action begin to emerge preventing the…
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Is S1 a media agency?
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Is S1 a media agency?

Posted by October 25, 2021
Na meer dan  meer dan 15 jaar maakte ik begin april 2021 opnieuw de oversteek van adverteerders- naar agentschapszijde van de marketingwereld. Voor velen een verrassende stap, niet in het…
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'Half the money I spend on advertising is wasted...'
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'Half the money I spend on advertising is...

Posted by October 25, 2021
Since John Wanamaker made his notorious statement, discussions about the impact of marketing or the ROI of a campaign have regularly come up in just about every board room. Digital…
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